Google Analytics for a food sustainability consultancy
>> Objectives of the project: Be able to track clicks on buttons in Google Analytics Improve the Google Analytics dashboard with the most relevant KPIs >> Nature of the work to complete: Search how to use Google Tag Manager to enable the tracking of clicks on buttons on Rethink2gether's website Implement the Google Tags to track clicks on buttons in Google Analytics Identify and list 10 top KPIs to track in Google Analytics Analyze the differences between Google Analytics and Google Search Console List 3 reasons why Rethink2gether should use Google Search Console on top of Google Analytics >> Skills you'll develop: Data Analysis, Marketing skills, Logical thinking, Business Development >> Tools you'll use: Google Sheets/Doc/Drive, Google Analytics, Google Search Console, Google Tag Manager, Zoom