Strategic Prospecting Plan for SMS Logistic Inc.

SMS Logistic Inc. is looking to revamp its sales outreach process to connect with potential shippers and logistics managers. This project will focus on creating a structured, step-by-step prospecting plan to help the company identify and engage new clients effectively. Students will gain real-world experience in market research, sales strategy, and business development. Identify Key Contacts Research and compile a list of potential customers (shippers, logistics managers, warehouse operators). Determine the best industries and local businesses to target. Craft the Sales Message Develop clear, compelling messaging tailored to different customer segments. Write email templates, LinkedIn messages, and phone scripts for outreach. Create a Client Acquisition Guide Develop a structured guide outlining where and how to find new clients. Include best practices for engaging potential customers and converting leads.