Marketing Strategy Plan

We want students to help us build a marketing strategy plan to grow and engage our target market: Women between the ages of 28-40 who are looking to have kids or already have kids. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging and increase our digital foot print. The main questions we’d like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain our value proposition? How to increase the amount of quality leads coming to our website How to increase brand awareness within Canada

Content Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Social Media Content Strategy for Q3 of 2023

DansFarmaroot Social Media Campaign Strategy

The main goal for this project is to create a comprehensive social media campaign strategy for Pan X Corp's Canadian Ginseng Nutraceutical company, DansFarmaroot. This will involve several different steps for the students, including: - Researching the target market and competitors of DansFarmaroot. - Developing a social media strategy that is tailored to the target market. - Creating a content calendar for the social media campaign. - Developing creative content for the social media campaign. - Implementing the social media campaign and tracking its success.

Increase Brand Awareness and Engagement Project

The goal of this project is to increase brand awareness and engagement for will2well inc. on social media platforms. This will involve several different steps for the students, including: - Developing a comprehensive social media strategy to increase visibility and recognition of will2well inc. - Creating engaging content to foster interactions and encourage comments, shares, and user-generated content. - Utilizing social media posts to direct followers to the will2well inc. website, incorporating effective calls-to-action. - Developing targeted campaigns and social media advertising to convert followers into leads and customers. - Establishing a consistent brand voice and creating exclusive content or promotions for will2well inc.'s social media audience. - Utilizing social media for customer support, responding promptly to queries and feedback. - Keeping up with social media trends and competitor strategies, adapting the approach as needed. - Setting clear, measurable goals and using analytics to track progress and ROI, adjusting strategies based on performance data.