Improve nonprofit website

We have a website in WordPress with a paid theme. We need additional pages and improvements to make our site more current and usable. We would like to add some pages where we can update content. Additional pages needed: Supporter page, including identifying different types of supporters and levels of support Related / partner organization page (trainers and shelters / rescues who work with us, educators who support our programs...) Expanded or new "The Team" type of page where we can easily add new additions to our team as they join us (Staff, volunteers, board...). Integrated calendar that is easier to manage and improves visibility of events and programs. If possible, integration with Microsoft Teams calendar would be helpful. Integration and display of feeds from our social media channels. Desired enhancements to our existing site: Improve, as needed, the CSS and style guide for consistency (including fonts, headers, background colors, example the difference between H2 and the Body, making sure site uses consistent fonts...) Home page - Expand use of the rotating featured image / heading area. We will want to update standard items as well as add special / featured items that are visible for a certain period (like for an event or special announcement). Integration with auto feeds is ideal (e.g., blog/podcast, programs, calendar...) Verify and improve accessibility of the website for various types of disabilities, ideally with guidelines or templates for new content that will help make sure it follows the guidelines. Fix and/or improve featured images for desired display and alt-text... Blog - Create a standard template to use for new blog posts that has all key sections set up with guidance on what is needed when. Blog - Make it easier for guest bloggers to submit posts for our review. Blog - Block SPAM comment posts but make sure staff are notified when a potentially valid comment is ready to be approved. Blog - Integrate or create feed from You Tube for podcast in development. Enhancing our donation area to show different levels of suggested donations. Improve the information provided with the donation confirmation screen to work as a donation receipt (including all desired information for donors), Any portions of these updates will be beneficial so projects that are smaller in scope can choose which parts are of interest and/or get priorities from us.

Social Media Plan and Map

Company Name: Paws 4 Kids 4 Paws (P4K4P) Mission, Vision, Values, or other unique aspects of your company:  Our mission is to provide animal-assisted experiences for youth to develop their strengths by helping rescue animals become more adoptable. Paws 4 Kids 4 Paws inspires and motivates youth learners who struggle with academic or social settings. By developing youth strengths beyond traditional academics, our unique learning experiences promote thoughtful, meaningful connections to animals and others. Youth learn they are capable, strong, and compassionate leaders who can advocate for themselves, others, and animals. Project Title: Social Media Plan and Map Project Goal:  The main goal of this project is to develop a strategy and plan to increase awareness of P4K4P programs through social media. We expect learners to: Create personas for key audiences (To include Parents of Middle school and High School youth, School teachers & Administrators, Potential facilitators/volunteers such as vet techs, Rescues/shelters, grantmakers) Identify platforms that those persons use and engage with Develop an overall strategy for all platforms Identify platform-specific needs or preferences for use/posting Develop a system for monitoring and tracking results Provide a standard timeline or calendar for postings (when, how many, how often, what formats...)

Migrate Nonprofit Data between Microsoft Teams accounts

Company Name: Paws 4 Kids 4 Paws Mission, Vision, Values, or other unique aspects of your company:  Our mission is to provide animal-assisted experiences for youth to develop their strengths by helping rescue animals become more adoptable. Paws 4 Kids 4 Paws inspires and motivates youth learners who struggle with academic or social settings. By developing youth strengths beyond traditional academics, our unique learning experiences promote thoughtful, meaningful connections to animals and others. Youth learn they are capable, strong, and compassionate leaders who can advocate for themselves, others, and animals. Project Title: Migrate Nonprofit Data between Microsoft 365 / Teams accounts Project Goal:  The main goal of this project is to complete the setup of our nonprofit Microsoft 365/Teams account. We have been operating under an existing business account from the start. We received a Microsoft Grant in 2024 of our own licenses for the nonprofit. We need to complete the setup under our own Microsoft domain and migrate data only the nonprofit's data from the corporate account to the new nonprofit account. Data to be migrated includes, but is not limited to: Domains, including set up of appropriate MX records. This will need to be iterative, so we do not lose full access to existing data, especially email, during the migration. Users Email by user Email groups (Shared mailboxes + team mailboxes) set up and data migrated Nonprofit Teams, including the team structures, conversations, channels, posts, chats, files, and other things like team meetings, forms, whiteboards, and planners/task lists. Files and folder structures Teams phone (1 user existing, Optional: 1 user to be added a phone)

Enhancing Grant Management Processes for Financial Accountability

Streamline the financial accounting processes of Paws for Kids to improve grant-related expense tracking and reporting. Provide actionable recommendations for transitioning to a more collaborative financial management system that integrates QuickBooks with payment systems like PayPal and Amazon. Develop user-friendly tools and templates for tracking expenses and matching them with receipts to comply with grant reporting requirements.

Youth Program Evaluation System: pre-post individual sessions & longitudinal

Develop an evaluation plan for youth programs that will work for currently active programs and for planned/future programs.

Virtual Internship: Nonprofit Graphic Design and Marketing Materials

Our organization is able to offer a virtual internship opportunity for 1 student. The primary focus for the student will be: Design of visuals and marketing communication materials (graphics for website and marketing communications, templates for marketing communications, targeted brochures, flyers, slide decks...) Our goal at the end of this experience is: To have a set of solid branded materials that can be used in different settings, including fundraising, program recruitment, website and social media communications to increase public visibility/awareness. We are a small nonprofit and need things that can be easily used as we try to ramp up our organization. Other duties the student may complete could include : Drafting content and creating visuals and templates. We will plan to communicate with our virtual intern using these communication tools: Through Microsoft Teams (web meetings, chat, channels) and email. (Riipen messages are OK but tend to get slower response.) Student's primary contact : Tricia Sutton, President & COO Secondary contact: (Ms.) Henry Van Nostrand, Chief of Partnerships & Relationship (CPR)

Expand website for nonprofit

We have a start on a website in WordPress. We need to expand it and also automate some things to let our small team focus on the relationships and content we need to develop. We are looking to expand our website and its connectivity to social media to help with content distribution and outreach. Additional pages or areas needed include: Supporter page, including identifying different types of supporters and levels of support Events page, ideally with integration for signing up for further notices/information, announcements to interested individuals and groups, registration for specific events, contact collection and management Team page to include our growing team and organizational relationships Interest page or area that integrates with a sign-up form that adds contacts to our Microsoft Dynamics CRM and notifies us of new interest by categories of interest (such as Program participation, Volunteers, donations, news ...) Related / partner organization page Program participant area that is a login area (private / semi-private to participants, staff, and specific volunteers, including ability to track what programs have been completed, badges in progress versus earned, program interests, safe and monitored communications between participants as well as staff / volunteers) Desired enhancements to our existing site include: Improving the CSS and style guide for consistency (including fonts, headers, background colors...) Verifying and improving accessibility of the website for various types of disabilities, ideally with guidelines or templates for new content that will help make sure it follows the guidelines. Fixing and/or improving featured images for desired display and alt-text... Enhancing our donation area to set-up a better, automatic donation receipt (including all desired information for donors), as well as auto-adding donors to our contact list (with needed opt-in permissions...) Any portions of these updates will be beneficial so class projects that are smaller in scope can choose which parts are of interest and/or get priorities from us.

Create a Social Media Plan & Content to Build a Following for a New Nonprofit

Goals Our primary goal is to develop a plan to get the word out about Paws for Kids. We also want to build credibility, generate interest and engagement, and promote interest in our programs (and registrations). Analysis Needed We have a general understanding of our audiences, including middle school age children, their teachers, their parents, shelters and rescues, dog trainers and handlers. The analysis likely will be different by audience. Specific questions we have are: What social media platforms do we need? (Have Facebook and Twitter. We have a YouTube account but haven't done much with it. What about Instagram? Pinterest? Vimeo? Snapchat?) Which media should we use for which audience: What sites do middle school kids use? What do their parents use? What do educators use? What do rescues & dog trainers use? What will get them interested / draw them into reading our information and exploring more? What tools will enable consistent posting (e.g., HootSuite)? Where does email fit into the marketing & communications? (Does it? When / how / why?) What other things should we consider (e.g., Podcasts, blog, Vlog...)? Outcomes / Deliverables 1) Summary of the Analysis with Related Recommendations 2) Recommended social media practices to continue the effort (post project completion); plan for continued implementation: Frequency & timing of posts Content standards Content categories What type of content on which social platform When and when not to cross-post (days of week, time of day ...) What is too much 3) Initial Content Minimum of 3 months of content to help keep us going, with content by: Category (such as kids, Dogs, Training, education, special needs like ADHD / autism / bullying, ...) Social Media Platform Audience

Strategic Launch Plan for New Nonprofit Assessment Product

Problem Historically, Sutton Enterprises has focused on the certification group and membership association markets. While we have made sure the language of the questions will work for those types of groups, they appear to be less interested in this type of assessment. We are unsure of the best priority target segment or how to reach them, especially if it is small nonprofits. Many nonprofits, especially small ones, are reactive and have limited funds. While they will do some strategic planning, we are not sure when they are ready to take that step. We need to get this product out in the market generating revenue to get some return on our investment and also to fund new enhancements we want to make to the product. We are not sure of the best way to position the product in the market so it will be seen as valuable. Outcomes / Deliverables Competitor Analysis, including a list of assessments and what they offer at what price Differentiators for NP Assess and how to use them effectively Comparison and recommendations on customer segments to target, including the interest and viability of the segments, such as small versus medium nonprofits, credentialing groups (Certifications, accreditors...), membership associations Customer personas for the priority segments to help with effective targeting Launch Strategy, including approach, pricing, and recommended marketing and sales channels Marketing plan with specific marketing messages by priority customer targets.