Social Media Marketing Strategy for myAIpathway Inc.

myAIpathway Inc. is seeking to enhance its online presence and engagement through a targeted social media marketing plan. The primary goal is to identify and reach the right market persona, thereby increasing brand awareness and customer interaction. This project involves researching current social media trends, analyzing competitor strategies, and understanding the unique value proposition of myAIpathway Inc. The team will apply classroom knowledge of digital marketing principles to develop a comprehensive strategy that aligns with the company's objectives. Tasks include defining target demographics, selecting appropriate social media platforms, and crafting engaging content ideas. The project is designed to be completed by a team of marketing students within 80 hours, focusing on practical application and strategic thinking.

Rebrand Initiative: Creative Innovation & Strategic Design

E.Aferi Rebrand Initiative: Creative Innovation & Strategic Design Welcome to E.Aferi Creative Agency! We are thrilled to present an exciting opportunity for talented students to contribute to our innovative project, E.Aferi Rebrand Initiative: Creative Innovation & Strategic Design . This project will immerse students in a dynamic environment where creativity, strategy, and cutting-edge technology converge to redefine our brand identity. By collaborating with our team, students will play a pivotal role in shaping the future of our agency and gain valuable hands-on experience in branding, marketing, content creation, and video production. Main Goal : The primary objective of the E.Aferi Rebrand Initiative: Creative Innovation & Strategic Design is to empower students to collaborate with our team to execute a dynamic and multifaceted rebranding project. The goal is to provide students with real-world experience while achieving critical milestones for our agency's evolution. Students will work on tasks and deliverables that are clearly defined and relevant to their fields of study, including project coordination, marketing strategy, content creation, and video editing. Each role requires foundational skills in the respective area, with room for growth and mentorship throughout the project. The scope of the project is carefully structured to be achievable within approximately 60 hours, spread across the 8-week timeline. By focusing on specific, measurable outcomes—such as developing branding assets, refining a marketing strategy, and delivering high-quality content—students will be able to grasp the project’s depth and importance. Additionally, weekly check-ins, milestone reviews, and access to team support ensure that students are well-equipped to meet expectations and feel confident in their contributions. This project not only enhances students’ understanding of creative agency operations but also offers hands-on experience with industry-relevant challenges in a supportive and collaborative environment.