Yoga Therapy Marketing Strategy Finalization

The initial plan for this company was created on February 2023 on Riipen with students at USC School of Business. Since then we have built a working prototype with a lead developer.  We have also temporarily pivoted to Hospitality Yoga and Corporate Yoga  The main goal for the project is to finalize the marketing strategy for our business including market research, product development, product expansion and advertising/PR. This will involve several different steps for the students, including: - Developing a lead generation strategy, possibly using AI, to attract potential customers. - Creating an advertising and PR strategy to promote the marketplace for yoga therapy. - Researching and developing a market expansion plan into the healthcare sector.