Corporate Website Revamp for inSearchX

The project involves refreshing and updating the corporate website of inSearchX, www.insearchx.com. The current website needs a modern design overhaul to enhance user experience and align with the latest web design trends. The goal is to improve the website's visual appeal, functionality, and accessibility, ensuring it effectively communicates the company's brand and services. The project will focus on optimizing the website for mobile devices, improving load times, and ensuring compliance with web accessibility standards. The team will also review and update the website's content to ensure it is relevant and engaging for the target audience. This project provides an opportunity for learners to apply their knowledge of web design, development, and content management systems.

Client Onboarding Process Optimization and Dashboard Development

The goal of this project is to streamline and enhance the client onboarding process for inSearchX by developing a comprehensive dashboard within the project management software, Monday.com. The current onboarding process lacks a centralized system for managing tasks, communications, and integrations, leading to inefficiencies and potential miscommunication. By defining clear onboarding processes and building a supporting dashboard, the project aims to improve internal and external communication protocols. This will involve integrating related tools such as calendars, email, and billing systems to ensure seamless operations. The project provides an opportunity for learners to apply their knowledge of project management, software integration, and process optimization, aligning with their academic program's skill set.

Digital Campaign Management and AI Integration

InSearchX is seeking to enhance its digital marketing efforts by effectively managing text and email campaigns while integrating AI technologies. The goal of this project is to optimize the company's digital outreach strategies to improve client campaigns and conversion rates. Learners will apply their knowledge of digital marketing principles and AI tools to create a cohesive campaign strategy. The project involves analyzing data resources along with current campaign performance, identifying areas for improvement, and implementing AI-driven solutions to automate and personalize communications. By the end of the project, learners will have gained practical experience in managing digital campaigns and leveraging AI for marketing purposes. - Analyze existing text and email campaign data to identify trends and areas for improvement. - Develop a strategy for integrating AI tools to enhance campaign personalization and automation. - Implement and test AI-driven solutions in a controlled environment. - Provide recommendations for ongoing campaign management and optimization.

inSearchX AI Report Generation

The main goal of this project is to utilize AI to create reports from proprietary data plus include partner sponsorship information for national insurance and automotive clients, and send the reports to the requester. This will involve several different steps for the students, including: - Developing an AI-based system to generate reports from the data. - Optimizing the system's performance and assessing areas for improvement. - Researching other variables that can improve the quality of the reports and consumer engagement. - Accounting for additional variables in the report generation system as well as collect and report on consumer engagement within the report. Including reporting to partners of report performance for their sponsorships - Testing the developed system and making improvements based on additional data.