Mangesh Gothankar
Learner - He / Him
(2)
5
Location
Burnaby, British Columbia, Canada
Portals
Categories
Digital marketing Marketing strategy

Skills

Competitive analysis 1 Data analysis 1 Ember.js (javascript library) 1 Health and wellness coaching 1 Market analysis 1 Market opportunities 1 Market research 1 Research 1 Strategic decision making 1 Value propositions 1

Latest feedback

Dana Silver
Dana Silver
She / Her
Founder, Chief Wellness Officer
March 30, 2025
Individual endorsement
Thank you for your contribution to this project!
Team feedback
Health and wellness coaching Competitive analysis Market opportunities Value propositions Strategic decision making Ember.js (javascript library) Market analysis Market research Research Data analysis
Thank you for the thoughtfulness and care you brought to this project. Your report and presentation were well-structured and visually strong, and you demonstrated a solid understanding of Ember + Wren’s coaching programs and offerings. Your phased implementation plan, realistic budget, and attention to key opportunities, like positioning the brand as a thought leader, were well aligned with the stage and vision of the business. It was also clear that your team stayed engaged throughout, asking clarifying questions and adjusting your work based on feedback, which I appreciated. One area for improvement is a deeper understanding of the health coaching industry itself. While you identified some key trends and competitive insights, parts of your analysis (e.g. analysis of regulatory compliance), suggested confusion between coaching and clinical health services. This misunderstanding likely caused you to overlook growth opportunities that are specific to the coaching model, including how coaching is increasingly sought after as a service in its own right. Anchoring your strategy more fully in the business model would have made your recommendations even stronger. That said, your report showed strong teamwork, thoughtful planning, and a clear effort to create value. As you take these skills into future projects, I encourage you to continue asking great questions, clarify the specific role of the business within its industry, and build your recommendations from that foundation. You’re clearly capable of delivering strategic and well-researched work
University Canada West
Strategic Management (Winter 2025.1)
University Canada West
Ember + Wren
Gut Health and Wellness Market Analysis
Ember + Wren
Ruth Duggan
She
Occupational Therapist and OT business owner
March 19, 2024
Team feedback
Market potential Market analysis Business planning Financial modeling Go-to-market strategy Market research
Hello Group 4 - thank you for this - I found the information on monitoring the effectiveness of the marketing campaign to be very helpful!
University Canada West
Marketing Management
University Canada West
Cornerstone Occupational Therapy Consultants
Market Analysis for Transferrable Skills Analysis Assessment Tools within Canada
Cornerstone Occupational Therapy Consultants

Achievements

Recent projects

Cornerstone Occupational Therapy Consultants
Cornerstone Occupational Therapy Consultants
Chester, Nova Scotia, Canada

Market Analysis for Transferrable Skills Analysis Assessment Tools within Canada

The main goal of this project is to conduct a market analysis for Transferrable Skills Analysis (TSA) assessment tools within Canada. This will involve several different steps for the students, including: - Researching the current market for Transferrable Skills Analysis Assessment tools within Canada. - Analyzing the current trends and potential opportunities for the development of a new Transferrable Skills Analysis Assessment tool. - Identifying potential competitors and their offerings. - Refining an existing business plan for the development of a new Transferrable Skills Analysis assessment tool. - Creating a go-to-market strategy to optimize market potential at start-up. - Creating a financial model for the development and launch of the new tool. Resources and support will be provided to ensure students understand the product, as well as preliminary market research and business planning.

Matches 2
Category Market research + 3
Closed
Ember + Wren
Ember + Wren
Calgary, Alberta, Canada

Gut Health and Wellness Market Analysis

Ember + Wren is a new venture in the rapidly growing gut health and personal wellness market. The company seeks to understand the current competitive landscape, identify key competitors, and uncover potential opportunities for differentiation. This project involves conducting comprehensive market research and competitive analysis to provide insights into consumer trends, preferences, and gaps in the market. The goal is to equip Ember + Wren with actionable insights to guide their strategic decisions as their unique value proposition in this niche. Learners will apply their knowledge of market research methodologies and data analysis to gather and interpret relevant information. The project will focus on identifying major players in the industry, analyzing their strengths and weaknesses, and evaluating market demand for various gut health coaching solutions and resources.

Matches 2
Category Market research + 2
Closed