AI-Powered SaaS Marketing Strategy for Herb Immortal Inc.

Herb Immortal Inc. seeks to establish a robust marketing strategy for its AI-powered product in the natural health and wellness sector. The project aims to develop a comprehensive SaaS marketing plan that focuses on customer acquisition, engagement, and retention. By defining a Go-to-Market (GTM) strategy, the project will position the AI product as a leader in the industry. Students will identify target customer segments through research, focusing on both B2B and B2C profiles. The project will also explore content marketing, lead generation, and partnership strategies to enhance product visibility and credibility. Additionally, students will design customer onboarding experiences and use data-driven insights to optimize marketing efforts.

Website UI / UX Design & Prototype

Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users. This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Coordinator Finance/Admin

Establish efficient administrative processes to manage financial tracking, communication, meetings, and data monitoring for the refugee program. Ensure timely and professional execution of key tasks, including issuing charitable receipts, handling stakeholder correspondence, organizing meetings, and supporting project management team needs. Maintain accurate documentation and monitoring systems for refugee program data in Smart sheets and Google Docs.

Business Development Account Management Support

Support business development, project management, and financial administration activities for the BMG Hub Lead outreach and engagement initiatives with corporate partners, government stakeholders, and community organizations to foster partnerships and business growth. Utilize project management tools, templates, and databases to enhance operational efficiency and track marketing, financial, and account management tasks. Assist in strengthening BMG’s mission by supporting socially-conscious projects, focusing on community impact, diversity, and inclusion.