We asked the McMaster students to figure out how we could engage citizens and NGOs to evaluate a prototype climate change application we are planning. They performed detailed market campaign research, analysis, and planning for an experiential marketing event centered around an environmental cleanup, in partnership with an NGO. They established the marketing objectives and plan before, during, and after the event. The helped us establish a budget, and determined the desired communication approach to NGOs and participants. They worked backwards from the expected event date to indicate clearly what steps needed to be taken and when. All along they demonstrated enthusiasm, good research and writing skills, creativity and insight throughout the project. They were always pleasant, professional, keen to understand our project goals and objectives, and willing to go the extra mile to help achieve them. We were very happy with their project result and report, which we feel is exactly what we need to undertake an experiential marketing campaign for the prototype.

Running a small business is being continually drawn down into the details. It was very helpful to have a capable group allow us to see our business and how we relate to the market from a 30,000 foot perspective. The report encourages us to review our margins and pricing and gives us a variety of options to consider in engaging with potential customers to expand our market share.