LevelUP: Video Editing (2/3)

** Only available for students that are a part of the LevelUP program. As a part of our brand awareness initiative, we’re looking for a student to provide assistance in the execution of our multimedia editorial calendar. This is the 2nd phase focused on implementing the video edits & filming schedule from the 1st phase . The target start date for this phase is the beginning of September (8 weeks x 10 hours). Preference will be given to a student coming from phase 1 who has the capacity to complete both this phase and the 3rd phase. In completing this project, we’re looking for one student that's creative, has existing knowledge of video editing (or can learn extremely quickly using self-directed methods), and has great attention to detail.

Digital Marketing

We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Digital Content Creation

We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.

Animated Video Creation

We want to explore new ways of sharing our products and services through social media. We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and shared by email. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services. Developing a storyboard and animating scenes for the video. Selecting suitable background music. Bonus steps in the process would also include: Combining visual and auditory elements to create a finalized video. Recommending ideas for future marketing videos.