LevelUP: Video Editing (2/3)
** Only available for students that are a part of the LevelUP program. As a part of our brand awareness initiative, we’re looking for a student to provide assistance in the execution of our multimedia editorial calendar. This is the 2nd phase focused on implementing the video edits & filming schedule from the 1st phase . The target start date for this phase is the beginning of September (8 weeks x 10 hours). Preference will be given to a student coming from phase 1 who has the capacity to complete both this phase and the 3rd phase. In completing this project, we’re looking for one student that's creative, has existing knowledge of video editing (or can learn extremely quickly using self-directed methods), and has great attention to detail.
Digital Marketing
We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
Digital Content Creation
We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.
Animated Video Creation
We want to explore new ways of sharing our products and services through social media. We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and shared by email. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services. Developing a storyboard and animating scenes for the video. Selecting suitable background music. Bonus steps in the process would also include: Combining visual and auditory elements to create a finalized video. Recommending ideas for future marketing videos.
Creating Graphic Design Assets
Our company has had the same design assets, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.
Video Production
Setting ourselves apart is crucial to attracting new customers, which we hope to accomplish in part through vibrant, compelling videos. Through this project, students will script, produce and edit videos for our products. Tasks may involve: Brainstorming various ideas for the video structure and content, and creating a storyboard for what the video will look like. Creating a compelling script promoting our products. Putting together a proposal for (whoever is running the project)including the storyboard and script. Meeting with (whoever is running the project) to discuss the proposal, and making any changes necessary. Filming and editing the final video.
Legal Education Video Creation
The main goal for the project is to create educational videos on different legal topics to simplify family court processes in Ontario for the company Self Justice Inc. The videos will be a couple of minutes long and will provide valuable information and resources to individuals navigating the family court system. This will involve several different steps for the students, including: - Researching and understanding the legal topics to be covered in the videos. - Scriptwriting and storyboarding for each video. - Video production and editing. - Ensuring the videos are engaging and informative for the target audience.