Social Media and SEO Optimization Strategy for Fawn & Doe Baby Co.

Fawn & Doe Baby Co. is seeking to enhance its online presence and drive more traffic to its e-commerce site through a well-defined social media strategy and improved SEO efforts. The project aims to develop a comprehensive multi-platform social media strategy that aligns with the company's brand and target audience. Learners will conduct A/B testing to evaluate the effectiveness of different social media tactics, providing valuable insights for future campaigns. Additionally, the project involves analyzing current SEO practices across the company's blog, emails, and social media posts to identify areas for improvement. The goal is to increase organic reach and engagement, ultimately leading to higher conversion rates and sales. - Develop a multi-platform social media strategy tailored to Fawn & Doe Baby Co.'s brand. - Conduct A/B testing on social media tactics to determine effectiveness. - Analyze current SEO efforts and identify areas for improvement. - Provide actionable recommendations for enhancing SEO in blogs, emails, and social media posts.

Social Media Marketing Campaign

Project Overview My Fertility Labs (MFL) is revolutionizing fertility care by providing holistic, natural, and affordable alternatives to IVF . We use social media to connect with potential patients, educate on fertility health, and build a trusted brand in the industry. We are looking for students to develop and execute a social media marketing strategy focused on Instagram Reels growth and expanding our Facebook presence . This project will involve: ✅ Crafting engaging, educational, and promotional content tailored to our audience. ✅ Implementing strategies to increase engagement, reach, and follower growth . ✅ Leveraging Instagram Reels and Facebook posts to maximize visibility. ✅ Tracking and analyzing social media performance metrics. Project Goals By the end of the project, students should be able to: ✔️ Understand MFL’s mission, services, and target audience . ✔️ Identify the most effective content types and strategies for Instagram and Facebook. ✔️ Develop a social media content calendar for sustained growth. ✔️ Track and analyze key engagement metrics to measure campaign success. ✔️ (Bonus) Recommend social media management tools to streamline scheduling and analytics.