Real-World Impact: Designing Solutions to Bridge the Digital Divide for Seniors

The goal of this project is to provide students with real-world experience in branding, digital marketing, sales outreach, and operational efficiency, while contributing to the empowerment of seniors through digital literacy. By working on key business areas, students will gain hands-on skills and create impactful solutions that directly support the growth and outreach of CLICK Digital Empowerment.

Social Media Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Use of social media management tools to schedule our content.