Koble - Marketing Strategy

Project Description/Description du Projet: 👋🏽 Hello! My name is Althea and I'm happy to introduce you to our company, Koble , a digital health and community platform for new and expectant parents. We are an early-stage 8 person team, led by folks with long careers in the tech industry. We're a women-led company dedicated to building an inclusive culture, fostering mentorship, and making family health better! This project is focused on marketing. We are a B2C (business to consumer) business and want help thinking about how we should tackle user acquisition. Over the course of this project, you'll help us think about the following things: 🙋‍♀ What does our target customer look like and where can we find them online? Should we think about promoting on TikTok? On Instagram? ✏️ How can we build out more blog content? What sorts of topics should Koble cover, given that we're looking to be the expert on women's and family health? 💻 How do we think about paid ads? How can we invest time in SEO (search engine optimization)? How many student Intrapreneurs will this project accommodate?/De combin d'étudiants avez-vous besoin pour exécuter ce projet? 2 students Time commitment per student/temps de travail par étudiant: 50 hours or 70 hours, depending on students' preference Key project activities/tâches associées au projet: 🤰🏽Help Koble understand their target customer by doing market research and work on personas 📱Manage Koble's social media channels and help us experiment with advertisements 🔨 Set up marketing tools (eg. Hootsuite, Google Ads) Unique roles/rôles : Be part of an early-stage team and get mentored by folks who have spent the last 10+ years in tech Be instrumental in developing a company's marketing strategy from the ground up Change the face of healthcare for the next generation of parents Mentor name/nom du mentor du projet: Althea Wishloff, Head of Growth & Operations at Koble

AGvisorPRO - Data Mining Forum Data to Understand Agricultural Trends

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: AGvisorPRO will provide text data that was collected from an online agricultural forum. The students will perform data analysis to discover key topics, trending discussion areas, and other interesting patterns that emerge. The students will provide a report on their findings. This information will be used to focus the development and marketing of AGvisorPRO. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? Flexible (1-5) TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: Flexible - 30 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Data Analysis - looking for trends in topics by time or location, and any other interesting trends that the students notice. The focus of discussions in agriculture tend to vary depending on time of year (ie harvest vs seeding, fall vs spring), location, weather, disease or insect spread. We would like to quantify these trends. Data Visualization - display findings in an easy to interpret and usable manner FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: A report detailing findings. The format is flexible. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français) English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Brock Moir, CPO brock.moir@agvisorpro.com

Type Diabeat-It - Diabetes Health Promotion Campaign Plan

PROJECT DESCRIPTION: Our organization wants to further our efforts to increase awareness about Diabetes and gestational Diabetes. We would like to work with students to develop a campaign that successfully raises awareness and changes behaviour around this health topic in low income and marginalized communities, specifically in the BPOC community. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this health topic. KEY PROJECT ACTIVITES: Identify groups which this campaign will target. Identify ideal outcomes and KPIs. Include the latest and most accurate data and information. Design leaflets, posters, videos, and/or brochures. Collect data on target population (emails) IDEAL ROLES & RESPONSIBILITIES: Marketing Coordaintors Market Researchers Data Analysts Campaign Planners FINAL DELIVERABLES: Marketing Collateral: leaflets, posters, videos and/or brochures Data collected Ideal target groups identified

GPHY - SEO analysis

PROJECT DESCRIPTION: We have developed a hybrid workspace management platform to help companies get a better picture on how their spaces are being used in order to help them improve efficiency and reduce their costs. The platform also allows employees to easily book a desk or meeting room while improving collaboration and accumulating precise occupancy data. We differentiate on the market by combining our software with hardware we develop to get more accurate data and create smarter spaces. Oh, did I mention, we also created the world's first fully wireless docking station ? KEY PROJECT ACTIVITIES: SEO Produce a report detailing what we should do to improve our SEO scores Implement changes to the website Market Research We recently revamped our website. Our product is just about to launch and we now need to improve our SEO ratings in order to appear in more internet searches. Your role will be to produce a report detailing what we should do to improve our scores and help us implement these changes to the website.