Koble - Marketing Strategy
Project Description/Description du Projet: 👋🏽 Hello! My name is Althea and I'm happy to introduce you to our company, Koble , a digital health and community platform for new and expectant parents. We are an early-stage 8 person team, led by folks with long careers in the tech industry. We're a women-led company dedicated to building an inclusive culture, fostering mentorship, and making family health better! This project is focused on marketing. We are a B2C (business to consumer) business and want help thinking about how we should tackle user acquisition. Over the course of this project, you'll help us think about the following things: 🙋‍♀ What does our target customer look like and where can we find them online? Should we think about promoting on TikTok? On Instagram? ✏️ How can we build out more blog content? What sorts of topics should Koble cover, given that we're looking to be the expert on women's and family health? 💻 How do we think about paid ads? How can we invest time in SEO (search engine optimization)? How many student Intrapreneurs will this project accommodate?/De combin d'étudiants avez-vous besoin pour exécuter ce projet? 2 students Time commitment per student/temps de travail par étudiant: 50 hours or 70 hours, depending on students' preference Key project activities/tâches associées au projet: 🤰🏽Help Koble understand their target customer by doing market research and work on personas 📱Manage Koble's social media channels and help us experiment with advertisements 🔨 Set up marketing tools (eg. Hootsuite, Google Ads) Unique roles/rôles : Be part of an early-stage team and get mentored by folks who have spent the last 10+ years in tech Be instrumental in developing a company's marketing strategy from the ground up Change the face of healthcare for the next generation of parents Mentor name/nom du mentor du projet: Althea Wishloff, Head of Growth & Operations at Koble
AGvisorPRO - Data Mining Forum Data to Understand Agricultural Trends
PROJECT DESCRIPTION/DESCRIPTION DU PROJET: AGvisorPRO will provide text data that was collected from an online agricultural forum. The students will perform data analysis to discover key topics, trending discussion areas, and other interesting patterns that emerge. The students will provide a report on their findings. This information will be used to focus the development and marketing of AGvisorPRO. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? Flexible (1-5) TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: Flexible - 30 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Data Analysis - looking for trends in topics by time or location, and any other interesting trends that the students notice. The focus of discussions in agriculture tend to vary depending on time of year (ie harvest vs seeding, fall vs spring), location, weather, disease or insect spread. We would like to quantify these trends. Data Visualization - display findings in an easy to interpret and usable manner FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: A report detailing findings. The format is flexible. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français) English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Brock Moir, CPO brock.moir@agvisorpro.com
Type Diabeat-It - Diabetes Health Promotion Campaign Plan
PROJECT DESCRIPTION: Our organization wants to further our efforts to increase awareness about Diabetes and gestational Diabetes. We would like to work with students to develop a campaign that successfully raises awareness and changes behaviour around this health topic in low income and marginalized communities, specifically in the BPOC community. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this health topic. KEY PROJECT ACTIVITES: Identify groups which this campaign will target. Identify ideal outcomes and KPIs. Include the latest and most accurate data and information. Design leaflets, posters, videos, and/or brochures. Collect data on target population (emails) IDEAL ROLES & RESPONSIBILITIES: Marketing Coordaintors Market Researchers Data Analysts Campaign Planners FINAL DELIVERABLES: Marketing Collateral: leaflets, posters, videos and/or brochures Data collected Ideal target groups identified
GPHY - SEO analysis
PROJECT DESCRIPTION: We have developed a hybrid workspace management platform to help companies get a better picture on how their spaces are being used in order to help them improve efficiency and reduce their costs. The platform also allows employees to easily book a desk or meeting room while improving collaboration and accumulating precise occupancy data. We differentiate on the market by combining our software with hardware we develop to get more accurate data and create smarter spaces. Oh, did I mention, we also created the world's first fully wireless docking station ? KEY PROJECT ACTIVITIES: SEO Produce a report detailing what we should do to improve our SEO scores Implement changes to the website Market Research We recently revamped our website. Our product is just about to launch and we now need to improve our SEO ratings in order to appear in more internet searches. Your role will be to produce a report detailing what we should do to improve our scores and help us implement these changes to the website.
uCast - Marketing & Sales
PROJECT DESCRIPTION: uCast is providing a solution for Podcaster and Advertisers to find each other, making CPM Ad management and deal flow easier, and more efficient. With the audio streaming and podcasting industry catching momentum, many upcoming creators are looking for the best solution to monetize. With this growth, it’s also becoming increasingly difficult for advertisers to identify which content creator will give them the best return on their investment. Our platform uses a matchmaking algorithm to connect the right advertiser to the right podcaster with the highest ROI potential. Our philosophy: "The creative process should not be demoralizing, it should be inspiring. The size of your creativity (podcast) should not be the factor that turns away opportunity, your content should be the only decision driver." This position is remote and we are looking to hire ASAP* Check us out on Twitter ( @ucast__ ), LinkedIn ( @ucastmedia) or at https://ucast.xyz . Current Project We are looking for a team of powerful students to lead Sales & Marketing; if that's your area of expertise or interest then this is the project for you! This paid position will help you learn more about creating successful marketing campaigns, leading branded social media accounts, writing powerful stories, outbound sales and much more. Since we work with startups and creators, you will be able to have the creative freedom to think of ways to appeal to the audience. KEY PROJECT ACTIVITIES: Lead Generation Social Media Marketing Content Writing & Blogging SEO & Analytics Communication IDEAL ROLES/RESPONSIBILITIES: We are looking for someone who has an interest in startups, the creator economy, and sales/marketing. In order to be successful in this project, you will need to be fluent in English, be social media/tech-savvy, active on Twitter, and know-how to generate interest. Writing cold emails to new prospects Creating lists of potential prospects Writing content for our blog Improve our social media engagement FINAL PROJECT DELIVERABLES: 1000+ cold emails 5-7 Blog stories 80+ hours on social media engagement Increase our following by 30% Improve SEOs WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE? 5
Social Enterprise Start Up Seeking End-to-End Software Testing
Our company has an existing web platform, and part of any good platform is continual testing. Most manual testing environments consist of two phases, a testing planning phase and a test execution phase. We would like you to analyze our product and come up with a thorough and applicable test plan for our product and then execute those tests as needed. This will involve: Conduct background research on our platform and organization Creation of a detailed testing plan including user profiles, user stories, payment processes, desired outcomes, testing side effects such as mobile responsiveness, internationalization, accessibility, browser compatibility, etc. Execution of the testing plan through either manual or automated means Bonus steps in the process would also include: Address bugs identified Provide recommendations to improve UI/UX in future iterations Automate some of the tests using software such as point and click simulations or writing your own code to simulate user activity.