Social Media and Communication Intern Project
The main goal for the project is to manage social media and create wider awareness with content and communication with medical professionals and clients seeking or having surgery. The interns will also be responsible for creating valuable content with the group and learning about the healthcare field, patient care, and the importance of support when having surgery. The interns will work less than 20 hours a week and report to the CEO and COO of Keep It Tight, LLC. The project will involve different tasks such as: - Managing social media platforms and creating engaging content for wider awareness - Communicating with medical professionals and clients seeking or having surgery - Learning about the healthcare field, patient care, and the importance of support during surgery - Collaborating with the intern group to create valuable content - Reporting to the CEO and COO of Keep It Tight, LLC
Marketing for Surgery Support Company
This initiative, led by Keep it Tight Surgery Support Center, a trusted provider of comprehensive support services for individuals undergoing surgery, focuses on enhancing the marketing and brand outreach efforts of the company. At Keep it Tight, our dedicated team of professionals is committed to ensuring optimal patient care and recovery, offering personalized assistance including pre-operative education, post-operative care, and emotional support for individuals going through elective surgeries but now we are looking into minor general surgeries and chemotherapy facilities. The objective is to strategically leverage the creative talents of a dedicated team of interns to craft visually compelling flyers and engaging social media content. By strategically targeting individuals seeking surgery support services in the region, this initiative aims to increase awareness of Keep it Tight and establish it as the premier choice for surgical assistance. In addition to boosting brand visibility, the project involves the development of a comprehensive portfolio showcasing Keep it Tight expertise, success stories, and testimonials from satisfied patients. This portfolio serves as a testament to our track record of delivering exceptional care and fosters trust in our brand among prospective clients. This effort plays a vital role in attracting new patients and solidifying Keep it Tight's reputation as a trusted partner in the surgical community, dedicated to empowering individuals on their journey to recovery.
IT Ticketing
Our company advertises thousands of products online. To identify and resolve IT problems more efficiently, we want to set up an IT ticketing system. We would like to collaborate with students to select a suitable IT ticketing software. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Researching and selecting a suitable IT ticketing software. Identifying useful categories to classify tickets. Testing the system and making changes based on feedback. Recommending IT ticketing best practices. Bonus steps in the process would also include: Addressing open tickets.
Ecological Packaging Research
Our company Keep It Tight is looking to ship our care packages to clients. We are looking for assistance in sourcing new packaging for each of our products: Research new and more ecologically friendly packaging and ways to package our products, which can include new packaging including mailers, boxes, stickers, etc. Create recommendations on the best ways to package our product. Creating an improved label design including a symbol to indicate that it is biodegradable/recyclable. *CHANGE CRITERIA AS REQUIRED*The following outlines criteria we hope to meet with our new packaging. Fully recyclable or biodegradable Hot fillable at 90º-95º celsius Fridge and freezer storable Attractive/ visually appealing Costs a maximum of $0.15 Pre-labeled Lightweight for shipping Able to order approximately 100k units annually
SEO and Social Media Strategy
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
Recruitment Video Production
In recent years, talent acquisition has become an increasingly difficult obstacle for many companies, including our business. Setting ourselves apart is crucial to attracting top talent, which we hope to accomplish in part by a vibrant, compelling recruitment video. Through this project, students will script, produce and edit a video that showcases our organization's strong culture and values, which will encourage candidates to apply. Tasks may involve: Brainstorming various ideas for the video structure and content, and creating a storyboard for what the video will look like. Creating a compelling script promoting our company culture and values. Putting together a proposal for (whoever is running the project)including the storyboard and script. Meeting with (whoever is running the project) to discuss the proposal, and making any changes necessary. Filming and editing the final video.
Organization Structure Configuration for Growth
Our organization is anticipating a large amount of growth in the next 3 months we are opening a space in queens NY. To make sure we continue to operate with a high level of efficiency, we need to have the right people in the right places. With your help, we hope to modify our current organizational structure in a way that best manages our growth priorities. Tasks may include: Research our existing structure and personnel needs using our organizational chart and speaking to employees. Generate a projection for personnel needs in the next five years using quantitative and qualitative assessments. Conduct a gap analysis for the skills and positions that will be needed in the next five years. Develop a proposal for a reconfiguration of our current organizational structure including research, the gap analysis, an updated organization chart, and proposed solutions. Create an updated organizational chart according to recommendations.
Strategic Prospecting Plan
Our company is looking to revamp our sales team by creating an outreach process. We are hoping to find students that are excited to build a plan with us that will create a simple step-by-step market plan for reaching our target audience. This will involve several different steps for the students, including: Identify key contacts Write and plan what our message is Create a guide to help us find new clients- (we work with B2B and B2C) Bonus steps in the process would also include: Building a script for our sales team to use
Fundraising Event Planning
Our organization is committed to serving our target population. However, we are currently facing funding challenges. We would like to collaborate with students to plan a fundraising event and plan to help meet our goals. This will involve several different steps for the students, including: Familiarizing themselves with our mission, values and goals. Estimating and establishing the budget of the fundraising event. Creating a plan of action and a detailed breakdown of tasks for volunteers to complete at the event. Assisting in marketing and promoting our event. Bonus steps in the process would also include: Recommending improvements for future fundraising events.
Sales Process Optimization
Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate. This will involve several different steps for the students, including: Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols. Researching industry sales processes and lead generation strategies. Create recommendations that will improve our leads and conversion rate. Writing new sales scripts for both phone calls and emails. Creating an updated sales process handbook.
B2C Product Launch to New Market Research
As a B2C and a B2B company, our primary goal is proving quality surgical conceirge services, quality care and creating products that are closely aligned to our market segment’s wants and needs, so that we can maximize our sales. We have recently purchased our Surgical Transportaion NEMT vehicle to increase the breadth of our product line. It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors. Tasks may involve: Creating an unbiased survey with questions regarding consumer experience with our brand, perception of our products/services, and opinions on our competitors. Creating effective conversation questions for customer interviews. Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly). Analyzing trends within primary data collected through the survey and interviews, and reporting on them.
Awareness Contest Design
Our organization is passionate about promoting social causes. We want to increase awareness about a particular topic. We would like to work with students to design an awareness contest where contestants promote our cause and win rewards along the way. This will involve several different steps for the students, including: Familiarizing themselves with our organization’s goals and campaigns. Designing the contest structure and assessment criteria. Creating materials to promote the contest. Running the contest online and collecting submissions. Bonus steps in the process would also include: Assisting in assessing submissions and selecting winners. Recommending ideas for future awareness campaigns.
Organization Structure Research for Growth
Our organization is looking for your help to research ways for our growth. To make sure we continue to operate with a high level of efficiency, we need to have the right people in the right places. With your help, we hope to modify our current organizational structure in a way that best manages our growth priorities. Tasks may include: Research our existing structure and personnel needs using our organizational chart and speaking to employees. Generate a projection for personnel needs in the next five years using quantitative and qualitative assessments. Conduct a gap analysis for the skills and positions that will be needed in the next five years. Develop a proposal for a reconfiguration of our current organizational structure including research, the gap analysis, an updated organization chart, and proposed solutions. Create an updated organizational chart according to recommendations.
Hiring Consultancy
Our company has dozens of employees with diverse backgrounds and experiences. However, we have had some challenges hiring and retaining top-quality talent. We would like to collaborate with students to overhaul our hiring process and develop a system for effectively building our workforce. This will involve several different steps for the students, including: Familiarizing themselves with recruitment best practices and our values. Evaluating our current recruitment and selection procedures. Developing and recommending hiring systems and processes, based on best practices and our organizational needs. Considering the use of psychometric tests, assessment exercises, and standardized interview practices. Bonus steps in the process would also include: Recommending feedback mechanisms for job applicants.
Customer Engagement Emails
Our company advertises our services and products online. We hope to revamp our email marketing to increase engagement with our B2B partners and our existing customers. We would like to collaborate with students to create new email campaigns. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Recommending new email campaigns and drafting emails. Considering the subject line, clarity, tone, and length of our emails. Recommending a frequency for our marketing emails to doctors and customers. Bonus steps in the process would also include: Recommending email marketing tools. Updated marketing material based on current library.
Market Expansion Research
We currently exist in one market, but we believe we are ready to take our business to the next level and expand our scope by getting a location to provide services. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors. This will involve several different steps for the students, including: Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor. Creating a survey based on the location and demographic information above to be distributed by our company. Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to. Compiling a report including the location analysis, and optimal location recommendations. Researching plastic surgeons based on prior clients
Organization Structure Configuration for Growth
Our organization is anticipating a large amount of growth in the next 3 years. To make sure we continue to operate with a high level of efficiency, we need to have the right people in the right places. With your help, we hope to modify our current organizational structure in a way that best manages our growth priorities. Tasks may include Research our existing structure and personnel needs using our organizational chart. Research EHR software and provide links to software demos Generate a projection for personnel growth in the next three years using quantitative and qualitative assessments. Conduct a gap analysis for the skills and positions that will be needed in the next three years. Develop a proposal for a reconfiguration of our current organizational structure including research, the gap analysis, an updated organization chart, and proposed solutions. Create an updated organizational chart according to our current business operations
SEO and Social Media Strategy
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Connecting with plastic surgeons in NY via social media Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Using our videos and photos to create visual content that represents our brand Using our company’s social media analytics to tailor the content calendar to our customers and doctors activity, rather than general trends